British born and now a US resident, I have a passion for people. I care deeply about their motivations - how they think, act, and make sense of their lives.
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This passion grew while working with the homeless in London. Here I rubbed shoulders with the most vulnerable in society. It provided a unique perspective on how people work. My interest led me to gain a first-class master's in
Brand Strategy. 
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That was 20 years ago. Since then, I have worked at top 100 boutique and international brand and communications agencies. Both as a creative director and then over the last 10 years as a brand strategist and business owner.

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My career has been fiercely in the weeds helping clients overcome brand complexity. I am always looking to create clarity and build trust and preference as they understand their place in their customers' lives.

I also have a passion for helping agencies fight the battle against commoditization by creating strategic products and services to provide new income streams and add weight to their differentiation.
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I am married with four lovely kids and live in Seattle, where I run an agency called Kind in the Pacific North West.  

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